About Us

We’re a small, family-run business based in North East England with over 20 years of hands-on horse riding experience. For us, riding has always been more than just a passion — it’s a daily part of life. And much of that life has been spent riding on roads, navigating traffic, and dealing with the constant worry of not being seen.

That’s exactly why we created our first product — a high-visibility tail wrap. Born from real-world experience and frustration, it’s designed to help riders and horses stand out and stay safe. We didn’t want something mass-produced that just looked good — we wanted something that worked.

Every product we make comes from what we’ve lived, what we’ve learned, and what we know riders actually need. We’re just getting started, but our goal is simple: make gear that’s smart, practical, and built for the real world — not just the tack shop shelf.